Corporate identity, when successfully planned, designed and managed can create and maintain consistent brand recognition across all media. The identity’s basic elements are precise design features that create a strong, unique look across all media. They help to build a powerful brand both inside and outside the company. Together, the logo, colours, typography and other graphical elements form a framework that makes the brand recognisable in its target marketplaces.
A brand comes to life in many ways – through the way it does business, its products, its advertising and how it speak to customers. All these messages must be in harmony and a properly observed corporate identity will help deliver that.
